There are many website design companies out there, ready to provide the ‘site of your dreams’, but what do you actually get for your money?
Well the answer to this question is certainly not as simple as it may first appear. Website design and development means many different things to many different people. Not least because there seems to be many different answers to the question, ‘what makes a good website?’.
“Many say that content is king, and that as long as you have a decent content writer, providing fully search engine optimised (SEO’d) copy, your rankings will go up and people will find your website with ease.”
Many say that content is king, and that as long as you have a decent content writer, providing fully search engine optimised (SEO’d) copy, your rankings will go up and people will find your website with ease.
Others say that website design is the most important aspect of website marketing, and that it doesn’t matter if your content is fantastic, if your website design is clean and modern you will convert visitors to customers. This is, after all the entire purpose of your website.
We believe that the above two concepts are equally as important as each other, however there is a third aspect of website development that gets missed a lot. That is the visitor flow requirement. If a visitor finds your site because of high google rankings, and loves the look of your business based on the website design, but still can’t find what they’re looking for, neither of these points make any difference as you will not be able to convert website visitors.
Indeed, website flow is so important that it can make or break a business. An example of poor flow is a large electronics firm with which I have recently done business. I required some brochures for a particular sector and when I discussed finding these with the sales engineer, he had to google the specific key words to find the brochures. In the end, I was so frustrated with trying to find the information I required, I went to a competitor with a website that was incredibly easy to use.
This emphasizes the point that no matter how good your SEO, if your website is difficult to navigate, you will lose customers and prospects through frustration.
A website developed by Professional Structures incorporates all three design aspects and provides websites that are professionally designed, competently SEO’d and copy written and tested for visitor flow before handover.
If you want a professional website contact us and we will happily discuss your requirements, or visit the link below to get a real time, free and no obligation quotation instantly.